Marketing Research: Methodological Foundations (The Harcourt Series in Marketing) by Gilbert A Churchill - Free PDF Download & Read Online
About Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)
Master the art and science of marketing research with this definitive guide from Gilbert A. Churchill. Blending rigorous methodology with real-world application, this classic textbook walks you through every stage of the research process—from defining the problem and designing questionnaires to sampling, data collection, and interpreting results.
- Book Title: Marketing Research: Methodological Foundations (The Harcourt Series in Marketing)
- Author: Gilbert A Churchill
- Category: Economics & Business
- Available Formats: PDF
- PDF Size: 52.1 MB
- File Size: 52.1 MB
- Language: English
